vulgus$90902$ - meaning and definition. What is vulgus$90902$
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What (who) is vulgus$90902$ - definition

Ad captandum vulgaris; Ad captandum vulgus; Ad captandum

Argumentum ad captandum         
In rhetoric an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause.
Ad captandum         
·- A phrase used adjectively sometimes of meretricious attempts to catch or win popular favor.
De Legibus         
  • 1824 edition of Book III, edited by [[Georg Heinrich Moser]] and [[Georg Friedrich Creuzer]].
PHILOSOPHICAL LEGAL DIALOGUE BY CICERO
The Laws (Cicero); Lex vulgus; Lex caelestis; De legibus; On the Laws
The De Legibus (On the Laws) is a dialogue written by Marcus Tullius Cicero during the last years of the Roman Republic. It bears the same name as Plato's famous dialogue, The Laws.

Wikipedia

Argumentum ad captandum

In rhetoric an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."

The longer form of the term is ad captandum vulgus (Latin, "to ensnare the vulgar" or "to captivate the masses"); the shorter and longer versions of the phrase are synonymous. The word "vulgus" in Latin meant the common people, the multitude; it was also sometimes used contemptuously to imply a rabble or a mob.

The ad captandum approach is commonly seen in political speech, advertising, and popular entertainment. The classic example of something ad captandum vulgus was the "bread and circuses" by which the Roman emperors maintained the support of the people of Rome.